So what exactly does a reputation management specialist do?
Why might someone need help to manage a digital reputation?
Why can’t someone handle his or her own online reputation?
What’s the most common problem that you encounter?
It’s obvious what’s at stake when a company has bad reviews or a social media meltdown, but what’s at stake for individuals?
How difficult is it to erase something negative once it’s online?
So what goes into an online makeover?
How much of your work is reactive versus proactive?
How can people keep themselves safe from cyber extortionists—people who promise to erase undesirable content for a fee, and then ask for more money later to keep it offline?
What can people do to safeguard their online reputations?